Sunday 18 March 2007

About Black Superheroes

A feature story I wrote about the comic industry's troubles with black superheroes appeared in The Toronto Star today, complete with some swell art and a clever illo ( I'm always happy to write about comics in a mainstream publication - it keeps my mind limber, and hopefully forces a wider audience to take the medium a bit more seriously. That said, sometimes things happen with big publications that bug me a bit.

First, they
billed me as a "visual-arts" writer - not a biggie I suppose. But they also tweaked my lead and cut about 400 words of what i thought was very good exposition.

The sum effect was, i feel, that my story lost a bit of the personality and humour that I pride myself in.

Anyways, I'm going to post the original version of the piece below and any interested readers can decide for themselves which one they prefer..... maybe I'm just being a sensitive writer (poor baby!) So far, the feedback has been positive, including reaction from Reginald Hudlin, and several black cartoonists.

I dunno - you decide. - B.

The Whitewashed World of The Superhero

By Brad Mackay

Just in case you missed it, allow me to be the bearer of bad news: the superhero comics that you once knew (and perhaps loved) are in trouble. Notwithstanding Hollywood’s recent infatuation with big-budget superhero movies, for much of the past 30 years the monthly comic book adventures of Spider-Man, Batman and their kind have been suffering from shrinking readerships and slumping sales. For example, during the heyday of the late 1970s a bestseller from DC or Marvel Comics could expect to sell in excess of 300,000 copies – these days a similar title would be fortunate to move more than 50,000. And for an industry famous for tales packed full of muscles and melodrama, the situation has prompted an unusual amount of soul searching. The would-be villains are many: some have blamed the sales slide on cultural upstarts, like video games, manga and the ever-present Internet. Others point to the increased popularity of bookstore-friendly graphic novels, sales of which have recently surpassed traditional comics. But there are those who have begun to ask more complex questions, like how characters that are 40, or even 70, years old can remain relevant in an increasingly diverse society. This raises one of the oldest and most uncomfortable truths about the superhero genre: its surprising dearth of non-white heroes, particularly black ones.

Take Marvel Comics, home to such super-powered luminaries as Spider-Man, Captain America, Wolverine and the Fantastic Four. For more than 40 years the New York-based company has modelled itself as the more progressive half of a superhero industry dyad, the other half being DC Comics. But under closer inspection, Marvel’s catalogue tells a different story. According to their own figures the Marvel universe contains more than 5,000 characters, yet even a generous count reveals only 100 or so of these are black – less than two percent of their fictional population. This pales in comparison to the nearly 14 percent that the U.S. Census says makes up American society at present (the number is more like 12 if you expand the numbers to include all of North America).
The rest of the mainstream industry doesn’t fair much better.
Of the 300 comics published monthly by Marvel, DC and a clutch of other companies, only a half-dozen or so titles feature a black hero in a starring role, which is considered the mark of success in comic book circles. And according to the industry website none of these titles - which include Black Panther, Blade and Spawn - sell well enough to regularly crack the Top 50, which on most months is a realm reserved for an all-star (and all-white) cast of heroes like Spider-Man, Superman and Captain America. Like it or not, for those working in the estimated $400-million mainstream comic business the homogeneity of heroes is becoming harder and harder to ignore.

Just ask Reginald Hudlin. The writer and director behind such films like House Party and Boomerang, and producer of TV shows like Everybody Hates Chris, has been frustrated for decades by what he sees as the gross under-representation of black heroes in comics. A comic fan since he was kid (he stills owns more than 30,000) and the current writer behind Marvel’s Black Panther title, Hudlin is perplexed how one of the oldest and most ‘pop’ of all popular cultures could remain so whitewashed. “In every other medium the most successful concept or product is black. Whether it’s music, movies, TV shows: out of the top ten, four of them are black,” he says from his office at Black Entertainment Television, where he is an executive. “Who are the biggest movie stars? Jamie Foxx, Will Smith, Denzel Washington, Eddie Murphy. Only in comics are blacks so underrepresented. Somehow, in this medium people are so out of touch with popular culture that they don’t understand that black culture is popular culture.”
Indeed, over the past two decades while the pop culture factories were busy making and successfully marketing TV shows, music and movies catering to a black audience, the superhero industry was more or less idle. According to Hudlin, the only hope for the industry’s continued survival is to reach out to a wider audience, black, white and otherwise, who have come to expect to see the world around them reflected in the media the consume.

“Listen [black characters] are important, not just for black readers but for white readers too,” he says. That’s why “It’s no surprise that the most struggling medium of them all, comic books, is the one that has the hardest time embracing black culture…It’s like Spider-Man, is The Beatles. Now the Beatles are classic – I love the Beatles. But if you're a record company and all you have is The Beatles, that’s bad. Where are your Alicia Keyes, your 50 Cents, your Kanye Wests? There’s nothing else? There’s this huge public culture going on that they are blissfully unaware of.”

To understand how this came to be a brief history lesson is in order. This one starts in the summer of 1938. That’s when a fledgling company called National Allied Publications (later to become DC Comics) published the first issue of Action Comics, featuring a rejected newspaper strip about a super-strong bully that could leap “an eight of a mile”. That character was, of course, Superman. Co-created by Toronto-born Joe Shuster, he served as a bolt of creative energy in a young medium populated by lacklustre adventure stories. This success of this ur-superhero spawned a cast of similar DC characters, from Batman and Wonder Woman to the Green Lantern and The Flash. By the 1940s superhero comics were a certified pop phenomenon, with single issues of Superman selling one million copies and dozens of companies sprouting up to cash in. In this Golden Age, the first black comic book characters mirrored the society of the day - simpleminded sidekicks with names like Sunny Boy Sam and Whitewash Jones. Even Will Eisner’s The Spirit, now considered a classic of the medium, had Ebony White – a thick-lipped man-child who played sidekick to the heroic white title character.
One of the companies that emerged during the initial superhero book boom was Timely Comics. It unveiled its initial heroes, the Human Torch and The Submariner, in 1939’s Marvel Comics #1. Timely would eventually take its name from that comic, rebranding itself Marvel Comics in the early 1960s not long before the appearance of another epochal comic title, Fantastic Four #1. Written by Stan Lee and drawn by Jack Kirby, the November 1961 debut of the super-powered team launched a second Silver Age of superhero comics, one in which heroes were flawed; often spending as much time fretting as fighting. From this formula came a series of new superheroes and super-anti-heroes, like Spider-Man, the Hulk, Daredevil and Iron Man, who caught on with a new generation looking for a change. But as society continued to progress, comics began to fall into a rut – relying on the same old characters, the majority white, that initially proved so popular.

One reason, says Regina-based cultural historian Jeet Heer, why the superhero set seems so retrograde. “Comics in the last 30 years have been heavily vested in catering to nostalgia for a fan base,” Heer said via email. “That is to say, the audience for superhero comics has gotten smaller, older and more intense over the last three decades.”
As a result, most successful superhero comics continue to have roots in either the Golden Age or the Silver Age. “As it happens, both these time periods were really pre-Civil Rights (or at the very cusp of the civil rights movement) so the comics done in the past didn't really address multicultural or black issues, and the ones being done now that hearken back to the past don't deal with these issues either.”
“In this sense superhero comics are very different than movies, or music or television, or any other living art form. That is to say, if you turn on the radio you might hear a few golden oldies but you'll also hear a lot of contemporary music. If you go to the movies you'll get the occasional re-make, but also fresh plots and certainly fresh actors. But [mainstream] comics are still dominated by characters from 1939 or 1961.”

If this is the case, who’s to blame for the constant re-hash? Is it the readers, who steadfastly reject innovation or any deviation from the norm or the industry, who slavishly feed the fanboy inclinations of their audience?

In their defence, the mainstream companies have endeavoured to inject a little diversity into their books over the years – although some would argue the results have been less than super. Marvel was the first out of the blocks in the mid-1960s when, inspired by the Civil Right movement in the U.S., they unveiled several visible black heroes to their universe. Among the first were Black Panther, the tribal leader of a fictional African country, and Black Goliath, a ghetto-raised scientist who gains the power to grow 15 feet in a freak lab accident. The Panther, as imagined by comics innovator Jack Kirby, was a sophisticated, dignified hero; in effect the Sidney Poitier of comics who would go on to inspire new stories for decades after. Goliath was destined to a career as a second-stringer, and boasted a super-adjective that set an embarrassing trend for “labelling” black comic characters (Black Manta, Black Maria, the Black Racer and, ahem, The Black Musketeers, step right up). DC didn’t really get into the game until the 1970s, when the industry began to take their inspiration from blaxploitation films. Memorably, in 1972 they introduced John Stewart an architect who becomes an emergency replacement for the Green Lantern of the day, Hal Jordan. By resisting an initial suggestion to name him Isaiah Washington (a stereotypic slave name) artist Neal Adams struck a rare early blow for diversity at DC. Another arrived later that same year, when Marvel introduced Luke Cage (aka Power Man) the first black superhero to get his own eponymous title. It would also prove to be the longest-lasting, running an admirable 125 issues.

Black Lightning, DC’s first comic to feature a black hero, debuted five years later – and his creator, Tony Isabella, probably deserves even greater thanks. He’s responsible for talking his editors down from theor original plan for the character: according to Isabella he was initially supposed to be the Black Bomber, a tortured and racist white Vietnam veteran who transformed into a black crime-fighter at night. During his waking hours the character struggled with issues of self-hatred. Oh – and his costume looked like a basketball player’s uniform. Sadly, the reworked character didn’t fare much better: Black Lightning lasted a mere 11 issues.

The track record of ensuing black superheroes is dominated by disappointment and/or dismal failure. There were spectacular flops, like DC’s multi-racial “Planet DC” line to Spike Lee’s best-forgotten “Comics With Spike” line. Even the DC-distributed Milestone Comics, a much-hyped mid-1990s venture, withered after a handful of years.
The mainstream comic industry’s pitiable, and even outright embarrassing, track record on diversity comes as no surprise to retailers like Peter Birkemoe.
“Everything that these companies do is in complete isolation from true market forces. They are not now, nor have they been for thirty years part of the mass-media,” says the owner of Toronto’s most discerning comic shop, The Beguiling. “Companies run by fans with comics drawn by fans rarely think of catering to anyone but themselves, which unfortunately means comics aimed primarily at adult men who still want to read comics featuring characters suited to children's entertainment.”

Trying to incorporate aspects of the real world – like racial diversity - into superhero comics is like someone “writing a Berenstain Bears novel for adults” Birkemoe adds.
Yet, if they’re truly unable to recruit younger readers superhero comics are destined to whither and possibly die within a generation or two. It’s entirely possible that our grandchildren will only know of Spider-Man or Batman through various other iterations, like Hollywood, cartoons, or video games.

Leopold Campbell, a 34-year-old vice-principal and die-hard superhero fan, has an easy solution: write better stories. Campbell, who has been reading comics since he was “a working class black kid” in Toronto, says comic fans of all colours get hooked on them for one reason, the addictive nature of serialized storylines – many of which take years to resolve and involve complex plots. Most black comics, on the other hand “are insulting to the intelligence,” he says. “The problem is black characters always have to be protest characters…They’re always arguing about something or they’re always angry, and it always has to do with race. So they're fixed within one specific subject.”

The worst recent example of this was Steel, a 1994 Superman spin-off that featured a black engineer-turned-superhero. “The stories were insulting. [Here’s] this guy that’s supposed to be highly intelligent and makes weapons for the military, and he’s fighting people in the ghetto. It just made no sense.” This is especially frustrating for Campbell who runs a book club for boys (many of whom are black) at Toronto’s Fisherville Junior High School.
“The black students are very much intrigued by the black characters, they want the black heroes. They feel a sense pride and they relate to them…but it’s the story that will keep them coming back and often the problem is the stories aren’t great. They’d rather go out and buy a hip hop CD than go buy a bunch of comics.”

If anyone is going to take the black superhero out of the ghetto, it just might be Marvel’s Executive Editor Axel Alonso. A veteran of both Marvel and DC’s Vertigo imprint, Alonso has championed several of Marvel’s most controversial projects over the past few years, including a 2003 miniseries that re-imagined the 1950s western hero Rawhide Kid as a leather-clad gay cowboy, and the 2004 series Truth: Red, White and Black, which recounted the untold story of the first Captain America, an African American who endured brutal tests that echoed the Tuskegee experiments of the 1930s. Both series were praised by many outside the comic industry, yet Marvel weathered intense – and often racially charged - criticism from fans.
“The comic book industry is a little bit like the music industry before hip hop,” Alonso says. “When hip hop broke it was embraced almost 100 percent by a black and Latino audience and it took quite a while for it to get the inroads that it did to a white audience. There were some quantum leaps in the music industry as hip hop found its footing and arguably supplanted rock as the cultural mainstream - within comics we haven’t had that kind of thing yet.”
To help get them there, in 2005 Marvel mounted a high-profile launch of a title starring their marquee black hero, the Black Panther.

Written by Reginald Hudlin, drawn by A-List artist John Romita Jr. and edited by Alonso, the series debuted in February - Black History Month - and sold well enough to land at the #27 spot on the monthly bestseller list (above comics featuring the Fantastic Four and Spider-Man). But in the two years since, sales have dropped 50 percent and Hudlin has been the target of venomous criticism. One early scene that depicted Black Panther beating Captain America in a fight provoked online critics to accuse him of “shameless race-card playing” and “promoting an exaggerated super negro”. It got so bad this fall that the website Comic Book Resources temporarily suspended all discussion of the comic on its message boards citing an “unacceptable level of vitriol”.

“I won’t lie,” says Alonso. “This is a title that we need to fight to keep alive. I mean, I’ve yet to see a writer take more hits from the right people than Reggie.”
He adds that Marvel is committed to keeping the book alive, even if it means ignoring low sales figures. “If we can’t have the Black Panther as a major player in the Marvel Universe then we’re not doing our job. This isn’t affirmative action – it’s just the facts. This is a character that we feel has legs, and if it takes an extra commitment to making that be the case – then so be it.”
This past summer DC Comics unveiled its own diversification gambit that it hopes will win fans over. As part of a larger shake-up of its fictional universe it introduced radical reboots of some of its stock superheroes, including an African American version of Firestorm, a Hispanic Blue Beetle and a new Batwoman, resurrected as a gay socialite. It’s also announced a new series for Black Lightning that they say will re-imagine the characters troubled origin.

It’s not much, but if it convinces even a few kids to put down their PSP or step away from their computer long enough to get lost in a good old-fashioned four-colour power fantasy, than there may be hope for superhero comics after all. “I like to think,” says Alonso. “that there’ll always be a place in our universe where a kid can look and see reflected in the mirror an idealized form of themselves.”


Anonymous said...

Interesting article. A few points:

1) While I would agree that Reggie Hudlin has gotten more than his fair share of personal attacks, the general consensus from people whose opinions I trust is that his Black Panther is simply not very good most of the time. I truly wish that Christopher Priest's version had lasted longer... that was one heck of a book.

2) I'm a little surprised that your comment on Black Goliath (last seen simply as Goliath) didn't mention that the character was killed off in Civil War.

Oh, and your comments on his origins was incorrect. Bill Foster was a scientist who helped Hank Pym (the original Goliath) get his growth powers back under his control. Foster gave himself the growth powers on purpose, not accidentally.

3) I consider it one of the greatest shames of the 90s that the Milestone line didn't survive. Early Static was great (the book went downhill with later creative teams) and Icon was awesome as well.

Richard said...

Excellent article! It's great to see a piece like this make it out to the mainstream press. Thanks for writing this... I hope it serves as an important stepping stone towards greater understanding of the ethnic disparity in comics. As a Latino writer and comics fan myself, I've long been disappointed by the lack of prominent Latino characters who a) weren't stereotypes and b) were written well. Perhaps someday we'll see minorities represented at least as well as Caucasian characters. Thanks again.

Brad Mackay said...

Thanks for your comments. Axel, who himself is Hispanic, also expressed his displeasure with the lack of latino if he can't do anything about it, you know you're up shit's creek.

Glad you liked the article --- i may have shot myself in the foot by posting it, but i really felt the article was compromised and I had to step up. My editor seemed OK with my protestations - but then again I haven't heard from him since. Either way, the article has generated a lot of interest and I'm sure brought a few fresh eyes to the star's it's all good in the end.

As for Hudlin v. Priest: I read the first few story arcs from both runs and I have to say that Reggie's was a slightly better read. Priest seems like an interesting guy, but the comic had horrible art and unbearably garish colour. That Mark Texeria guy shoudl have his pens and drawing table confiscated by law. Plus, i thought the writing was trying to hard to be hip/ironic - in that annoying post-Pulp Fiction way.

The Goliath thing is funny - because I'm pretty sure I got that fact from the Marvel Encyclopedia (one of the nerdiest books i've ever been given...the second nerdiest being the DC Comics Encyclopedia...yet i use them all the time.) As for his fate - I didn't read Civil War - sorry.

Thanks for your comments.......- B.

afronerd said...

Great article and definitely a great read...I referenced your article in one of my entries at my blog. I just wish someone would come up with a version of Milestone at Marvel....but this time do the research to make it work...kick ass art and innovative writing. If those two factors were considered, a venture such as this would undoubtedly succeed.

We recently did 2 comic book radio shows from a Black perspective...feel free to listen.

afronerd said...

oops..the other link is-

Charles Saunders said...

Hello, Brad ...

I read your article on black superheroes with great interest. Although I am not in the comics business, I have created a black suerhero of sorts named Imaro. He operates in an African equivalent to Conan's Hyborian Age. I drew on all kinds of African mythology, history and folklore to develop a character and setting that would be the opposite of the Tarzan stereotype.

Back in the early 1980s, DAW Books published three of my Imaro novels. I had written four, and was partway through a fifth by 1985. For reasons strikingly similar to the demise of so many black superhero comics, DAW dropped the series after the third book was published.The reason: poor sales.

The story might have ended there, but a few years ago, I had the opportunity to re-imagine the series, and my books are coming back into print in revised form from Night Shade Books. Night Shade will publish my revised first three Imaro novels, plus the never-before-published fourth and fifth ones.

Shameless self-promotion aside, I agree with much of what you said in the article. There's a line between exploitation and authenticity, and too many of the mainstream and non-mainstream black comics just didn't pay attention to it.

Here's hoping that can, and will, change.

Keep up the good work,

Charles Saunders

Brad Mackay said...

Thanks for the kind words Charles. I'm glad my piece struck some sort of chord with people.

Rebecca V. O'Neal said...

Great POST!

i'm profiling Black Female Superheroes on my blog. I've got 70+ so far.

Check it out: